Keyword Research: The Ultimate Guide


What are keywords and search terms? Keywords or search terms are words used in a search engine to perform a search. When you get started optimizing your website, it is important to know what popular search terms are in your industry. The phrase ‘keyword’ can give you the wrong impression that it is one specific […]

BERT update from Google: finally, someone who understands you!


The time has come: Google has now introduced its new update, which has already been rolled out. BERT who? BERT stands for Bidirectional Encoder Representations from Transformers. This is the name under which Google has rolled out its latest algorithm update. This update is not just an update between nose and lips but is called […]