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What are keywords and search terms? Keywords or search terms are words used in a search engine to perform a search. When you get started optimizing your website, it is important to know what popular search terms are in your industry. The phrase ‘keyword’ can give you the wrong impression

The time has come: Google has now introduced its new update, which has already been rolled out. BERT who? BERT stands for Bidirectional Encoder Representations from Transformers. This is the name under which Google has rolled out its latest algorithm update. This update is not just an update between nose

Put your store on the map with Voice Search. As an online marketing agency, we ensure more visitors to the websites of our customers. But as a clothing store, hotel or car garage, you naturally also want to attract people to your physical location. Being present online through a website

Google Analytics 4: The new kid on the block Suddenly he was there in your Google Analytics management menu. The tempting ‘Upgrade to GA4’ button. Even when creating a new property, Google Analytics 4 was suddenly the default choice. The possibility to use an old trusted Universal Analytics property has

The word marketing may be simple but difficult to explain. What is marketing in the first place? “The ideal of marketing is to eliminate the need for sales. The goal of marketing is to understand customers, tailor products and services to customers, and to sell naturally.” Marketing basics Even in