Pretty much everyone has heard of SEO , read about it or uses it unconsciously. There is simply no getting around the topic of search engine optimization . And that's just as well. As one of the most important tools of online marketing, everyone who runs a website should know it
Wikipedia writes the following: “ Search engine optimization , or English search engine optimization ( SEO) describes measures that serve to ensure that websites in organic search engine rankings appear in the unpaid search results ( natural listings ) in higher places. Search engine optimization is a sub-area of search engine marketing .
A distinction is made between on-page and off-page optimization .
On- page optimization is about all measures that affect your own website. The optimization of the page content with regard to the technical, content and structural aspects.
The off page optimization deals with external links , ie links from other sites. These are still extremely important for a good ranking of a website in the search engines. The number and quality of backlinks on a page is one of the most important ranking factors.
Important SEO measures.
To do SEO successfully you need to know the right keywords. If you optimize your site for the wrong keywords, you are wasting time and money. There are several ways to determine relevant keywords. First of all, you should compile a list of terms that can stand for your products / services. You should also try to put yourself in the shoes of your potential customers. What could he enter on Google?
The high search volume is of course only really valuable in combination with low competition. For example, the term “notebook” has a high search frequency, but is used by too many other websites for search engine optimization.
So it's best to combine the keyword with one or more other terms. Keyword combinations usually have much lower competition.
After optimizing the keywords, success should also be measured. The most important indicator for this is the keyword ranking. You should therefore regularly enter your keyword on Google to check whether you appear in the best case on the first page.
The higher the ranking, the greater the attention and the click rate . By regularly monitoring your ranking, you can work on keywords that are too poorly listed in order to keep improving.
SEO and usability belong together more and more. Google wants to provide users with the best possible and most relevant search results. Poor usability due to long loading times or a confusing navigation, causes the bounce rate to skyrocket. The potential customer is quickly scared and won't come back anytime soon. Attractive design and clear navigation should therefore go without saying. Responsive design is also becoming increasingly important as the use of mobile end devices increases every day.
The focus should be on target group-oriented content with added value. Texts that are only written based on keyword density are difficult to read and may not convey the information you were looking for. Only websites that are optimized for keyword density no longer have a chance of getting a consistently good ranking.
Rules must also be observed when designing and implementing a website . These include the semantically logical heading structure, search engine-friendly source codes, optimized images and much more. So, for the sheer amount of content, don't neglect the basic factors for a good website and thus for search engine optimization .
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