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SEO CASE STUDY

A Winning SEO Strategy: How We Helped Our Client to increase the traffic by 113 Times In 3 Months

Let’s have a look at how we helped to grow a website in this sector from the beginning with 497 keywords to end with 3286. An incredible increase in queries has been recorded for the website, increasing by a factor of 561.167!

Organic Keywords

This is a great increase in the website business for a Construction Business. You can observe significant development over the course of three months, as well as more lately.

Organic Traffic

The monthly organic traffic escalated from 182 to over 20893 in 3 months. This represents an increase of 11379.67%.

Start date: 30 December 2021

Date of Analysis: 10 March 2022

Let’s start with the Construction Business website in detail. But, first, let’s look at it in greater depth.

A Look Around The Site from a Different Angle

In August 2021, an Australian company asked us to assist them to improve their search engine ranks in order to increase traffic. When they engaged us for our SEO services, they were getting organic traffic from Google and Bing of 1600 people each month.

The site in question is a competitive subject with the goal of selling products and obtaining ratings in cities where they do not exist. It was important for our customers to establish a strong foundation of relevant high-quality links as well as include SEO-optimized content on existing pages.

Analyzing and Taking the Action Steps

To begin, we evaluated the client’s website using a variety of metrics on Ahrefs, including the following:

  • Domain rating
  • Organic Traffic
  • Organic Keywords
  • Referring Domains
  • Traffic Value

We then utilized this knowledge to develop a custom SEO strategy.

Keyword Research:

Keyword Research

Keyword research gives you useful search information, such as how many people searched for the term or what type of content they were looking for. For example:

  • We found that the target audience was looking for ‘city guides’.
  • Searches related to ‘accommodation’ and ‘restaurants’ were also popular, so we created pages on the website around these topics to attract more organic traffic.
  • Our client’s website also lacked pages about specific Australian cities, which is what their site visitors were interested in. So, we made sure to create city pages for all of the major cities in Australia.
  • We looked at competitor websites and analyzed their SEO strategies to develop our own plan that was unique to the client’s website.

We began with a list of all the possible keywords to start your research, and then we evaluated whether the chosen possible keywords were a suitable fit for our SEO approach. We did this by looking at the Keyword Difficulty and Search Volume of all of the chosen terms.

We started by determining whether or not the name has any trademarks, and if it does, what their status is. We then looked up the brand to see if there are any previous cases of trademark infringement in which we might take advantage of. After that, we conducted a lot of keyword research to figure out all of the low-hanging fruit and any other related keywords on which we could rank. All of this is done while keeping in mind how much traffic there is for the keywords that we’ve discovered.

Tools used for Keyword Research: Ahrefs, Semrush.

Technical SEO Audit:

Technical SEO Audit

The Technical SEO Audit is a comprehensive examination of any website’s technical features, conducted on any domain. It examines what’s working and what isn’t, as well as recommendations for enhancing what you’re already doing. A full study of a single web page is provided to the end-user, with step-by-step instructions for taking action. As a result, performing a Technical Audit is required in order to effectively increase organic search engine traffic to a website.

We went over an 80-point checklist, which we go through while performing the technical audit for the customer. We’ve covered the following topics:

  • Crawler Accessibility
  • Robots.txt & sitemaps
  • Canonicalization
  • Duplicate Content
  • Redirects
  • HTTPS Implementation
  • International Targeting
  • Page Speed
  • Structured Data
  • Errors on the website etc.

There are numerous more checkpoints, such as crawling difficulties, indexing errors, hosting problems, and detecting thin content pages to mention a few.

Tools used for Technical SEO Audit:

To assess Technical SEO, we used Search Console, Google Analytics, Screaming Frog, and Ahrefs. We then created and implemented a strategy for both the site and offsite keywords that took all of this data into account.

Competitor Analysis:

Competitor Analysis

An SEO competitive analysis examines your rivals’ links, keywords, content, and other aspects of their SEO strategies in order to reverse engineer the most successful components into your own SEO strategy. There are several methods to conduct an SEO competitive analysis, but the basic idea is to examine what’s working for your rivals (keywords, content, links, etc.) and utilize it to improve your own SEO efforts.

Competitor analysis helps successfully answer questions like:

1. Which keywords are my competitors targeting?

2. What content is my competitor creating that is ranking high on Google?

3. How many links does my competitor have and where are they getting them from?

4. What are my competitor’s top traffic sources?

5. What tactics is my competitor using that I’m not currently employing?

We compared our clients’ websites to those of their rivals in the organic locksmith sector. The competitive study is a smart idea since it may tell us which keywords are attracting customers to our competitors’ sites. This will assist us in focusing our efforts on terms that result in actual visits rather than guessing.

Tools used for Competitor Analysis: Audiit.io, Ahrefs, Semrush.

On-page Optimization:

On-page Optimization

On-page components are a component of a website that has an influence on search engine rankings. They are important elements of a webpage and contribute to user experience.

It tells Google:

1. What the page is about

2. The theme of the website

3. Which keywords the page should rank for

4. The tone and quality of the content on the page

5. How well the page has been written

6. If it’s easy to read and navigate

7. If it’s well-formatted

8. If it’s relevant to users

9. How often it’s updated

10. If any images or videos are included

By modifying the client’s services and attracting new keywords that we discovered during our keyword research, we were able to improve the on-page components, such as title tags, meta descriptions, and header tags. We were able to do this by first defining who we are and what makes us different.

What did we keep in mind while doing the on-page optimization:

  • Keeping the user in mind while doing on-page optimization.
  • The tone of voice and quality of content.
  • Making sure all website design, coding, and development is up to the latest standards.
  • That the website is easy to navigate with a logical layout.
  • That all images and videos used are high quality and relevant.
  • That all website copy is well written, keyword-rich, and formatted correctly.

 

Google may take notice of your content as a result of its relevance. It can indicate to Google that your material is a source of high-quality information on a certain topic. Adding links to trustworthy outside sources dedicated to specific topics in your post might enhance the user experience further.

On page optimization of clients’ websites includes, but isn’t limited to, optimizing HTML tag hierarchy, using advanced schema levels, GMB embeds, Map Embeds, and testimonials.

Tools used for On-Page Optimization: Ahrefs, Semrush.

Blogs:

Blogs

A blog is a frequently updated website or web page, typically one run by an individual or small group, that features articles on a variety of topics. Blogging began as an online diary and has evolved into a full-fledged content marketing strategy for businesses of all sizes.

The benefits of blogging for Include:

  1. Increased traffic from search engines
  2. Increased website authority and credibility
  3. Improved customer engagement
  4. Greater brand awareness
  5. The ability to share more in-depth knowledge about your products and services

 

Blogs are a powerful tool for any client to use in their content marketing strategy. By including blog posts on their website, businesses can improve their search engine rankings, authority, and credibility, while also increasing customer engagement and brand awareness.

Tools used for Blogging: WordPress, Tumblr, Medium.

Off-Page Optimization:

Off-page optimization is the process of improving a website’s external elements in order to rank higher in search engine results pages. It incorporates tactics such as link building, social media interaction, and article marketing. Link building is the practice of obtaining links from other websites to your site.

The act of engaging with customers on social media platforms such as Facebook, Twitter, and LinkedIn is known as social media interaction. Article distribution is the technique of producing articles about your website or business and putting them on article directories like Ezine Articles and HubSpot.

Tools used for Off-Page Optimization: Ahrefs, Semrush, BuzzSumo.

The Results

Traffic Value

The value of their business increased from $0 to $1051 as a result of our efforts.

That is a growth of 105000 %.

By looking at the data, we can infer that our client has recovered a significant portion of the money invested in our SEO Services. You may see how consistently growing by comparing the figures at the start and end of the process.

Final Thoughts

We continue to assess and modify our SEO effort as needed in order to get the maximum return on investment for the client. We must maintain a vigilant eye on our SEO strategy, ensuring that the customer’s website is found for the keywords they desire (while also optimizing for new words as they emerge).

First and most importantly, SEO is a long-term strategy that demands both dedication and vision. Second, providing effective SEO requires a significant investment of time, resources, and planning. We put out the effort to improve our search engine results and then have to work hard to maintain them. The ROI we get from our SEO services is incredible. And all of this in such a brief period of time!

The amount of time it takes for you to expand will be determined by how much you are prepared to invest in your site. People will no longer consider SEO to be “expensive” as soon as they realize what it is – a business investment. The money you put into your SEO strategy represents how much you’re willing to invest in your own company. It’s sometimes better to start small and gradually increase the number of items you want before seeing any results.

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Let’s have a look at how we helped to grow a website in this sector from the beginning with 497 keywords to end with 3286. An incredible increase in queries has been recorded for the website, increasing by a factor of 561.167!

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