150+ YOUTUBE STATISTICS

150+ YOUTUBE STATISTICS

YouTube has become an online phenomenon and judged by the statistics this platform keeps growing by the day.

YouTube has become an online phenomenon and judged by the statistics this platform keeps growing by the day. YouTube is the largest social media channel for video-sharing on the Internet and can be used by individuals, businesses, musicians, video creators and many more to upload and share videos and clips worldwide.

It is also a useful tool for businesses to implement towards their marketing campaigns and open up a world of opportunity to musicians, comedians and celebrities to kickstart their careers and reach millions of fans. YouTube’s reach stretches much further than cable stations and regular TV when you consider that it has over a billion users. Including YouTube as part of your marketing strategy can only be beneficial to your Company, demonstrating your services and products on offer. Sharing YouTube videos are super easy and can be integrated into other social media channels such as Facebook, allowing you to spread your message even further.

Whether you’re simply a YouTube viewer who are interested in the numbers behind online video, or you are a marketer who is still deciding whether online video is an excellent way of boosting the numbers of your target audience, these YouTube statistics can demonstrate the amazing reach that this social media mogul can provide.

150+ YOUTUBE STATISTICS


HISTORIC STATISTICS

  • YouTube was founded by Steve, Chen, Chad Hurley and Jawed Karim in 2005. Originating from PayPal, they had an idea of designing a platform that allows users to share video clips. Initially, YouTube was designed as a dating platform, a video version of the matchmaking site “HOT or NOT” where members rate the good looks of other people.

(Talkwalker Blog 82 – 2017)

 

  • The Domain name “YouTube.com” was activated on the 14th of February 2005 and the first video was “Me at the Zoo” uploaded on the 23rd of April 2005 by Jawed Karim at the San Diego Zoo.

(Brandwatch – 2019)

 

  • On the 09th of October 2006, it was publicised that YouTube would be bought by Google for $1.65 billion.

(Brandwatch 2019)

 

  • AUGUST 2007 – when the first adverts featured on YouTube

(Brandwatch 2019)

 

  • MAY 2010, YouTube had more than 2 billion views a day

(Brandwatch 2019).

 

  • YouTube was the first platform to stream the US Presidential debates in 2012

(Brandwatch – 2019).

 

  • By March of 2013, YouTube already had 1 billion active users monthly

(Brandwatch – 2019).

 

  • January 2010 – YouTube started getting involved with the online movie rental market.

(Brandwatch 2019)

 

  • 2010 – YouTube started streaming Cricket matches.

(Expandedramblings 2018).

 

  • 2011 – YouTube received a significant site redesign.

(Expandedramblings 2018)

 

  • 2015 – YouTube Kids was launched with the focus on providing family-friendly entertainment.

(Talkwalker Blog 82 – 2017)

 

  • 2015 – YouTube premium, also known as YouTube Red was launched.

(Expandedramblings 2018).

 

  • 2017 – YouTube undergoes another significant site redesign.

(Expandedramblings 2018)

 

  • The Nike advert that features Ronaldinho was the first video that reached the one million views on YouTube.

(Brandwatch 2019)

 

REVENUE RELATED STATISTICS

  • YouTube was purchased by Google on October 09th 2006 for the amount of $1.65 billion.

(Omnicoreagency – 2018)

 

  • Google bought YouTube to combine their search and organisation capabilities with Youtube’s extensive video library.

(Omnicoreagency – 2018)

 

  • $6.35 BILLION – the annual cost of running YouTube.

(Omnicoreagency – 2018)

 

  • $8 BILLION – Estimated value of YouTube’s revenue in 2015.

(Businessofapps – 2018)

 

  • $13 BILLION – annual revenue generated to Google from YouTube.

(Omnicoreagency – 2018)

 

  • $127 MILLION – the combined total paid to YouTube stars in 2017.

(Omnicoreagency – 2018)

 

  • The annual revenue for YouTube mobile continues to grow year on year.

(Omnicoreagency 2018)

 

  • $12 MILLION – YouTube’s top-earning star revenue in 2015.

(Businessofapps -2018)

 

  • $0.44 / VIEW – YouTube’s average CPV.

(Businessofapps – 2018)

 

  • Daniel Middleton (AKA DanTDM) is currently the highest earning YouTuber, earning $16.5 million in 2017 (Brandwatch – 2019)

 

  • 2 BILLION – Estimated total earned by US YouTube creators in 2016

(Expandedramblings)

 

  • 8 MILLION – Number of revenue-earnings individuals using YouTube in the United States.

(Expandedramblings 2018)

 

  • TOP EARNING STAR – On YouTube (based on income) is Ryan Toys review who earned $22 million.

(Expandedramblings 2018)

 

 

YOUTUBE USAGE STATISTICS

 

  • 30+ MILLION – Total number of users on YouTube per day.

(Omnicoreagency – 2018)

 

  • 9 BILLION – Total number of users on YouTube active per month.

(Omnicoreagency – 2018)

 

  • 1 300 000 000 PEOPLE – who are using YouTube in total.

(Merchdope 2019)

 

  • 300 000 – Youtube TV users paying towards subscriptions

(Omnicoreagency – 2018)

 

  • 63 MILLION – Total number of viewers worldwide on YouTube daily

(YouTube Stats – 2018)

 

  • 149 MILLION – Total number of viewers worldwide on YouTube monthly.

(Statista – 2018)

 

  • 10113 Youtube videos managed to generate over 1 billion views.

(Merchdope 2019)

 

  • 50 MILLION – The number of users creating and sharing content on YouTube to date.

(Omnicoreagency – 2018)

 

  • 5+ MILLION – Total number of video content shared on YouTube to date.

(Omincoreagency – 2018)

 

  • 40 MINUTES, UP TO 50% YEAR-OVER-YEAR – Average length of viewing sessions on YouTube.

(Omnicoreagency – 2018)

 

  • 5 BILLION – Total number of videos watched by users daily.

(Omincoreagency -2018)

 

  • 1 000 000 000 VIDEO VIEWS – Average number watched on mobile devices per day.

(Merchdope 2019)

 

  • 500 MILLION – Total number of user views on mobile devices per day.

(Omnicoreagency – 2018)

 

  • 70% – of YouTube views are done on mobile devices.

(Brandwatch – 2019)

 

  • 5 BILLION INSTALLS – the number of times the YouTube app was installed by users from the Play store.

(Expandedramblings 2018)

 

  • On mobile devices alone, YouTube extends to more 18-49 olds than on any other broadcast or Cable TV network (Brandwatch – 2019)

 

  • 400+ HOURS – Number of videos uploaded by users per minute.

(Brandwatch – 2019)

 

  • More than 1 BILLION HOURS – of video watched daily on YouTube

(YouTube – 2018)

 

  • 19 HOURS – spent monthly on YouTube.

(Business Insider – 2018)

 

  • YouTube can be navigated in 80 different languages (comprising 95% of the Internet population)

(Brandwatch – 2019)

 

  • YouTube is launched in over 91 Countries

(Brandwatch – 2019).

 

  • SEARCH ENGINE – Technically, YouTube is the second largest search engine Worldwide and the third most visited site on Facebook and Google

(Brandwatch – 2019).

 

  • 1 BILLION HOURS of YouTube videos are watched a day, more than Facebook and Netflix numbers combined.

(Brandwatch – 2019)

 

  • Averagely, there are 1 000 000 000 video views watched on mobile devices per day.

(Brandwatch – 2019)

 

  • 180 MILLION HOURS – the average amount of content on YouTube that is watched daily on TV screens.

(Expandedramblings 2018)

 

  • The term that is most searched on YouTube is “Despacito”, followed by “bts”.

(Brandwatch – 2019)

 

  • The time spent watching YouTube on TV by individuals has more than double over the last year.

(Brandwatch – 2019)

 

YouTube Demographic information

 

  • 62 PERCENT – of YouTube users are of the male population.

(Omnicoreagency 2018)

 

  • 85% of TEEN BOYS – Aged between 13-17 years from the US are using Youtube daily.

(Expandedramblings 2017)

 

  • 70% of TEEN GIRLS – Aged between 13-17 years form the US are using Youtube daily.

(Expandedramblings 2017)

 

  • 180 MILLION – Viewers in the United States.

(Expandedramblings 2017)

 

  • 37% of the sought-after 18-34 demographic are binge-watchers.

(Omnicoreagency 2018)

 

  • 85% Internet users – that are falling in teens age group (13-17) that are using YouTube.

(Expandedramblings 2018)

 

  • 90 COUNTRIES – the number of Countries with YouTube users.

(Expandedramblings 2017)

 

  • 46 YEARS – Worth of content on Youtube that users are watching annually.

(Expandedramblings 2017)

 

  • 80% of YouTube Users – are not from the United States

(Omnicoreagency 2018)

 

  • AGE 18 TO 24 – User percentage of 11% on YouTube.

(Merchdope 2019)

 

  • AGES 25 TO 34 – User percentage of 23% on YouTube.

(Merchdope 2019)

 

  • AGES 35 TO 44 – User percentage of 26% on YouTube.

(Merchdope 2019)

 

  • AGES 45 T0 54 – User percentage of 16% on YouTube.

(Merchdope 2019)

 

  • AGES 50 T0 64 – User percentage of 8% on YouTube.

(Merchdope 2019)

 

  • AGES 65+ – User percentage of 3% on YouTube.

(Merchdope 2019)

 

  • 35+ AND 55+ AGE GROUPS – are the fastest growing demographics on YouTube.

(Omnicoreagency 2018)

 

  • 8 MILLION YOUTUBE KIDS – viewers active weekly

(Expandedramblings 2017)

 

  • 75% of Individuals turn to YouTube for nostalgic reasons rather than current events or tutorials.

(Omnicoreagency 2018)

 

  • Two to one millennial prefer watching YouTube content over traditional television.

(Omnicoreagency 2018)

 

  • Males mainly watch Soccer or strategy games.

(Omnicoreagency 2018)

 

  • Females are predominantly watching videos that are beauty-related.

(Omnicoreagency 2018)

 

  • 50 MILLION creators are found on YouTube.y.

(Omnicoreagency 2018)

 

  • 245 USERS FROM INDIA – actively monthly users on Youtube.

(Expandedramblings 2018)

 

  • 50% OF VIEWERS – predicted number of viewers under the age of 32 years that will not subscribe to the paid TV by 2025.

(Omnicoreagency 2018)

 

YouTube User – Fun facts

 

  • 150 MILLION HOURS – hours spent on YouTube by Individuals each day.

(Omnicoreagency – 2018)

 

  • ONE BILLION HOURS – hours of YouTube content being watched by users per day.

(Omnicoreagency – 2018)

 

  • 1/3 OF USERS – People on the Internet that are captivated by YouTube.

(Omnicoragency 2018)

 

  • 54% – Millennials of the United States watching YouTube every day.

(Expandedramblings 2017)

 

  • 60% – Percentage of individuals that prefer video platforms over watching live television.

(Omnicoreagency 2018)

 

  • 20% OF USERS – will not continue watching a video if it hasn’t hooked the within the first ten seconds of viewing.

(Omnicoreagency 2018)

 

 

  • 88 Countries are serviced in 76 languages by YouTube (or 95% of all Internet users).

(Omnicoreagency 2018)

 

  • 80 BILLION – the number of signals created by YouTube viewers over time.

(Expandedramblings 2017)

 

  • 1500 – YouTube channels that have more than 1 million subscribers

(Expandedramblings 2016)

 

COPYRIGHTS

YouTube is implementing several copyright protection approaches, including Content ID, copyright strikes and Copyright verification program.

They have however been criticised over the years for favouring corporations and unjust claims on videos.

When an individual creates original content, which is secured in a physical medium, they automatically own the copyright to the work. The owner has the sole right to use the work in precise, individual ways. After being involved in a lawsuit from Viacom, in response, YouTube’s video sharing service established a copyright enforcement tool (also referred to as Content ID), which automatically examines uploaded content against the database of ingested third-party copyrighted material. If an uploaded video is coordinated with an asset in this database, YouTube sends a warning to the user of the match, and a predetermined match policy is applied.

(Wikipedia – 2019)

 

Example of Present fair-use controversy – 2015

Uproars from the YouTube community arose in late 2015 and forward, with regards to unfair subtraction of YouTube videos and also entire channels that were accused of copyright infringement, many being unsound, as no fair use laws were violated. Much of the dispute exploded when a review on the film “Cool cat saves the kids” by the channel “I hate everything” was deleted by YouTube on 9 November 2015. Also, videos from large channels such as Markiplier and Channel Awesome were also taken down from the website which resulted in complaints across YouTube and social media site Twitter. Susan Wojcicki, CEO of YouTube responded on Twitter, writing “Thank you @YouTube community for all the feedback. We’re listening”.

(Wikipedia 2019)

 

Guidelines & policies on YouTube

There are certain guidelines and policy in place on YouTube to help maintain a safe and pulsating community. Anyone who uses YouTube must make sure that they review and familiarise themselves with it. The creator must ensure that their conduct and content are in line with these rules. The first policy is Terms of Service which relates to anyone who uses YouTube. If the Terms of Service are violated, the channel could be removed, and the creator’s account suspended.

(YouTube – 2019)

 

Age-restriction on content

In certain cases, a video who isn’t violating YouTube policies but may contain content which is not appropriate for all audiences may be subjected to an age restriction placed on the video.

These factors include:

  • Vulgar or inappropriate language
  • Disturbing imagery and violence
  • Sexually or nudity suggestive content
  • The portrayal of dangerous or harmful activities

(YouTube – 2019)

Copyright

Only content (including music, videos and artwork) which is created by the user or who is authorised to use it may be uploaded otherwise it could be construed as a copyright violation. Once an owner has submitted a valid takedown request and the video was removed, the guilty party will receive a copyright strike. Once an individual received three copyright strikes, their channel will be subjected to termination. In the event of a video been uploaded that contains copyright-protected content, the person could end up with a Content ID claim issued against them by the party who is the owner of the copyright-protected material.  A Content ID may be the cause of a takedown or a loss in revenue depending on the conducts specified by the copyright owner. But if the person believes that the claim is unfounded, they can dispute the claim.

(YouTube – 2019)

 

YouTube Copyright stats

 

  • $2 BILLION – were paid out to partners over the past five years who have opted to monetise their claims using Content ID.

(YouTube 2019)

 

  • 9000 + PARTNERS – are using Content ID including movie studios, record labels and major network broadcasters.

(YouTube 2019)

 

  • Over 800 MILLION – videos were claimed by YouTube’s partners since Content ID was put into operation.

(YouTube 2019)

 

  • More than 75 MILLION – active reference files are contained in YouTube’s Content ID database, one of the most widespread in the world and it has won a Primetime Emmy award.

(YouTube 2019)

 

TRENDS

  • VIDEO CONTENT – Facebook and YouTube are neck and neck when it comes to video content. Of the viewers surveyed, 47% were watching videos on Facebook compared to 41% who answered YouTube. Facebook has escalated the reach and frequency of native video content against video sharing from other platforms, e.g. YouTube links. One study revealed that native video content obtains on average 477 percent more shares and 530 percent more comments than videos shared on Facebook from outside platforms. The current algorithm fluctuations seem to give preferentiality to Facebook, making them the number one video marketing channel in 2018.

(Martechseries 2018)

 

  • EMINENT CONTENT CHOICE – Looking at the broader trend, the facts are unmistakable – a video is the leading form of content across nearly every platform and marketers must think about investing in video across their social media channels, especially on Facebook. To get the most value out of video content (boost reach and engagement), it is more advantageous to upload the video directly to other channels such as LinkedIn, YouTube or Facebook rather than just sharing links.

(Martechseries 2018)

 

  • A combined 12% – Of respondents chose Instagram, Twitter and LinkedIn as their most popular platforms for watching most of the video content.

(ThinkwithGoogle 2016)

 

  • TOP 4 CONTENT CATEGORIES – watched by YouTube viewers are music, entertainment/pop culture, comedy and “how to”.

(ThinkwithGoogle 2016)

 

  • VTUBERS (Virtual YouTubers) – with their millions of subscribers have generated over half a billion views during 2017. Vtubers are three-dimensional animated characters acted by creators. The creator’s facial expressions and motions are mapped and tracked with a camera and translated through computer software and applied to the VTuber character. In 2018 there were four times as many views compared to the previous year.

(ThinkwithGoogle/Consumer insights 2018)

 

  • CLASSROOM SET-UP VIDEOS – where teachers set up and provide tours of their classrooms have gained more interest, especially over the last three years. In August of 2018, YouTube had 2 million views of classroom set-up videos with viewing time of 300 000 hours. Education is a significant category on YouTube, and there are over one billion views of videos relating to learning on the platform each day.

(ThinkwithGoogle/Consumer insights 2018)

 

  • RELAXATION VIDEOS – has received a 70% rise in viewing time between July 2017 and June 2018.

(Adweek 2018)

 

  • SURVIVAL & PRIMITIVE TECHNOLOGY videos had millions of viewers watching clips on things like how to catch fish or building a clean water filter system in the wild.

(Adweek 2018)

 

  • Ninety five percent of the most watch videos on YouTube were music videos in 2018.

(Brandwatch – 2019)

 

  • 9% of SMALL BUSINESSES – are found on YouTube.

(Omnicoreagency – 2018)

 

  • The “How-to channel 5-minute crafts” were the most subscribed to a non-music channel.

(Brandwatch – 2019)

 

  • YouTube searches of “how to” videos are growing at 70% year on year.

(Brandwatch – 2019)

 

  • YOUTUBE TOP VIDEO – Despacito earned 5.12 billion views.

(Wikipedia – 2018)

 

  • YOUTUBE TOP CHANNEL – T-series which has 2.2 million views per month.

(Statista – 2018)

 

  • TOP CELEBRITY ON YOUTUBE – PewDiePie with a staggering 54 million subscribers.

(Business Insider – 2018)

 

  • “WHICH PRODUCT TO BUY” videos have double over the past year. The type of products these consumers are looking for is from a broad selection, ranging from beauty to travel etc. For example, viewing time for morning routine videos featuring makeup and skincare products have tripled over the past two years.

(Adweek 2018)

 

  • TRAVEL-RELATED VIDEOS – increased by 41% in August and September compared to 2017.

(Adweek 2018)

 

  • 7 OUT OF 10 Generation Zers – admitted that watching YouTube videos with others made them feel more connected.

(Adweek 2018)

 

  • Throughout 2018, videos that encourage viewers to do something at the same time, i.e. study, clean, read etc. with other followers and YouTuber has increased significantly. For example, the BookTubeAthon weeklong readathon has brought together an international Booktube community and had 40% more views than the previous year – 2017.

(Adweek 2018)

 

TOP MARKETING TRENDS

 

  • 360◦ VIDEOS – received excellent statistical results in 2018 for generating more views, shares and subscribers than the standard videos. 360◦ Videos allows customers to interact with the brand through media. It is a combination of common videos and virtual reality. The viewer controls certain features of the content such as perspective or angle while they’re watching. These videos are excelling marketing tools as it has the potential to reach huge amounts of potential customers and no special gadgets or tools are needed to enjoy watching them.

(DigitalAgencynetwork 2018)

 

  • GAMING VIDEOS – a combination of electronic and sports (esports) trend. Esport is described as sort of an online competition which is based on video games. According to Statista, esports is predicted to be worth $1.5 billion by 2020 approximated. These tournaments developed through the Internet and operate in any scales from international to local championships. Virtual gaming has become a great hit and any brands like games developers, computers, clothes etc. can benefit by investing in gaming videos. Everything featured in the video plays a role when it comes to Marketing strategy.

(DigitalAgencynetwork 2018)

 

Other fun facts about YouTube

 

  • FIRST VIDEO – The very first video that was posted on YouTube was in 2005 by the San Diego Zoo by one of the founders, Jawed Karim

(Brandwatch – 2019).

 

  • The video that received the highest ranked views is currently the music video for “Despacito” performed by Luis Fonsi and Daddy Yankee. It currently has 5.87 billion views.

(Brandwatch – 2019)

 

  • The song Gangnam Style was highly popular and so well-liked that it managed to break YouTube’s video counter.

(Omnicoreagency – 2018).

 

  • It took the video Gangnam style (previously most watched video) five months to hit the one billion mark whereas it took Despacito only 97 days.

(Brandwatch – 2019)

 

  • The highest ranked video that is not a music video is episode 17 from “Masha and the Bear” by Get Movies and currently has over 3 billion views.

(Brandwatch – 2019)

 

  • SIXTY PERCENT – of the most popular videos on YouTube cannot be viewed by viewers in Germany (Omnicoreagency – 2018).

 

  • FREE SPACE – are offered to anyone that has 10000+ subscribers on their channel

(Omnicoreagency – 2018).

 

  • 4 MILLION DISLIKES – (And counting) were generated by Justin Bieber’s video “Baby” (Omnicoreagency – 2018).

 

YouTube has been scrutinised for the quality and content of the ads displayed, causing many advertisers to withdraw due to the controversy.

 

  • YouTube EMPLOYEES – have the option of taking a slide instead of taking the stairs or elevator

(Omnicoreagency – 2018).

 

  • 2 MILLION VIEWS – within 24 Hours earned by Taylor Swift’s video “Look what you made me do”.

(Expandedramblings 2017)

 

  • 100 MARKETS – the number of markets that YouTube is available in.

(Expandedramblings 2018)

 

  • 1 BILLION – Videos that are captioned on YouTube.

(Expandedramblings 2017)

 

MARKETING-RELATED STATISTICS

 

  • Nine percent of US small businesses make use of YouTube.

(Brandwatch – 2019)

 

  • 61% – Enterprise companies in the United States making use of YouTube.

(Expandedramblings 2016)

 

  • Over $2 BILLION – as of October 2014, the total amount paid out to rights holders since 2007.

(Brandwatch – 2019)

 

  • INCREASED BY 50% year on year – the number of channels that are earning six figures on YouTube each year.

(Brandwatch – 2019)

 

  • MOST POPULAR BRANDED CHANNEL – is currently LEGO which has accumulated over 6 billion views.

(Brandwatch – 2019)

 

  • Viewers who watched True View ads at least 30 seconds or until finished were 23 times more likely to subscribe to, visit a brand channel, watch more clips from that brand or share the brand videos. Viewers who are subjected to True View ads but are not watching the ad until completion are still ten times more likely to take one of the actions.

(Brandwatch – 2019)

 

  • Brands who make use of True View noticed a rise of 500% in views of previously existing content after posting new videos.

(Brandwatch – 2019)

 

  • The TOP 100 BRANDS from Interbrand are jointly uploading videos to YouTube every 18.5 minutes, and the same brands typically have an average of 2.4 channels.

(Brandwatch – 2019)

 

  • 200 MILLION – People are watching gaming streams and videos on YouTube every day.

(Expandedramblings 2018)

 

YOUTUBE FACTS

 

  • WEBSITE – Youtube.com
  • RELEASE DATE – 2005
  • HEADQUARTERS – San Bruno, California
  • PARENT COMPANY – Google/Alphabet
  • YOUTUBE FOUNDERS – Jawed Karim, Chad Hurley & Steve Chen
  • YOUTUBE CEO – Susan Wojcicki