Keyword Research: The Ultimate Guide
What are keywords and search terms? Keywords or search terms are words used in a search engine to perform a search. When you get started optimizing your website, it is important to know what popular search terms are in your industry. The phrase ‘keyword’ can give you the wrong impression that it is one specific […]
BERT update from Google: finally, someone who understands you!
The time has come: Google has now introduced its new update, which has already been rolled out. BERT who? BERT stands for Bidirectional Encoder Representations from Transformers. This is the name under which Google has rolled out its latest algorithm update. This update is not just an update between nose and lips but is called […]
Put your store on the map with Voice Search
Put your store on the map with Voice Search. As an online marketing agency, we ensure more visitors to the websites of our customers. But as a clothing store, hotel or car garage, you naturally also want to attract people to your physical location. Being present online through a website and social media page already […]
Google Analytics 4: The new kid on the block
Google Analytics 4: The new kid on the block Suddenly he was there in your Google Analytics management menu. The tempting ‘Upgrade to GA4’ button. Even when creating a new property, Google Analytics 4 was suddenly the default choice. The possibility to use an old trusted Universal Analytics property has Google hidden well in the […]
Basics of Web Marketing
The word marketing may be simple but difficult to explain. What is marketing in the first place? “The ideal of marketing is to eliminate the need for sales. The goal of marketing is to understand customers, tailor products and services to customers, and to sell naturally.” Marketing basics Even in web marketing, the importance of […]
The Pros and Cons of Link Building for SEO
Is Linkbuilding Worth it? Tons оf SEO Professionals аnd Webmastars nearly collapsed аt thеіr keyboards іn thе wake оf Google’s Penguin аnd Panda updates. SEO professionals believed thаt – “link building wаѕ dead… ” аnd thіѕ wаѕ аn immense concern – tо рut іt lightly. Hоwеvеr, аѕ tіmе passed аnd Webmasters аnd SEO Professionals alike […]
Creative Strategies For Promoting Your Website
Dо уоu hаvе a website оr blog уоu publish content tо еvеrу day but ѕtіll nоt able tо gеt еnоugh visitors? Hаvе уоu just created уоur vеrу fіrѕt blog аnd аrе keen tо try оut аll thе wауѕ tо promote it? Thіѕ article presents 10 smartest аnd mоѕt effective strategies уоu саn uѕе tо promote […]
Tips for getting fast backlinks
Since there are a variety of ways to generate backlinks, I have put together some well-known and successful link building strategies in the following post. Every strategy has advantages and disadvantages and in the end everyone has to know for themselves which strategy they prefer. Backlinks should not only push the ranking in Google search, […]
